INSIGHTS

Conversion Funnel

What Is Conversion Funnel?

In a purchase, all the paths followed in the process from the first step to the last step are called “conversion funnel”. The main reason why identification is called a funnel is because the process proceeds in a similar way to a funnel. Especially nowadays, there are so many users of the Internet and e-commerce. The first stage, where users log in, can be thought of as the top and widest part of the funnel. However, as everyone knows, not all users who log into the sites on the internet complete the purchase process and may leave the site without making a purchase. Users who have passed all the stages and completed the purchasing action can be considered as the narrow part at the bottom of the funnel. The most essential thing for the companies and sellers is to get as many users as possible to the final stage.

The funnel is especially considerable for e-commerce sellers. Although advertisements for the site’s customer attraction help attract many potential customers, very few of these users turn into real customers by making a purchase. By providing the necessary optimizations, this conversion funnel can reach the ideal form and thus sales can be increased.
As mentioned above, the funnel consists of several stages. These stages can be divided into three and can be listed as follows:
● First Stage:
The first stage is the part where users do research about the product they are looking for. In this part, customers are often undecided about what kind of product they will buy from which brand. Customers do research on the Internet, ask questions on social media and try to get ideas from communities, especially to learn about the brand and product that fully meets their needs.
● Second Stage:
By the second stage, customers often become aware of the most popular brands for the product they are looking for. They visit the sites of the brands in question, do research on the services offered by the relevant brands, become a member of the brands’ sites and reach the stage of purchasing. In particular, customers who have sufficient knowledge about the subject eliminate some brand choices and therefore they focus only on the brands that they can find the answer to their needs.
● Third Stage:
In this last part of the funnel, customers have completely clarified the brands in line with their needs and started to research the products they want to buy. Especially in this part, product-related search ads and remarketing ads are very important. Thus, the brand is established in the memory of the customers and the probability of the purchase is significantly increased.

 

What Are The Levels of a Conversion Funnel?

As mentioned before, the conversion funnel consists of several levels. These levels can be listed as follows:
● Awareness
The first step of the funnel is to attract as many customers as possible to the website. By observing where the best and quality traffic comes to your e-commerce platform, you can determine an appropriate digital marketing strategy and apply the strategy you have determined. You can get visitors to your website from social media platforms, Google ads, organic traffic or content marketing channels.

● Interest
After you get users to come to your website, you may need to attract their attention to the site and brands. For this, it is important to offer a quality site design, understandable equipment and campaigns and discounts to attract the attention of customers. To find out if you can attract visitors, you can request a simple process such as membership, and as a result, you can offer users a discount or similar advantage.

● Desire
Attracting the attention of your site visitors is not enough to make them your customers. You should provide more detailed information about your products for visitors who have the potential to turn into real customers. Users who move to this stage of the funnel can be considered as high-potential customers. At this point, you can help and encourage users to go to the next level. For example, you can send an e-mail explaining the details of your products or you can announce your campaigns and discounts to your potential customers.

● Action
The most important stage of the funnel is where the actual action takes place. Although site visitors do not take any action until they reach this stage, they buy the service or product at this stage and the process is completed successfully. As mentioned earlier, the purpose of the funnel is to get as many users as possible to this stage and ensure that the action is completed.

How to Optimize Your Conversion Funnel?

Various optimizations may be required for the funnel to become more efficient and achieve its purpose. Especially in the first stage of the conversion funnel, this part is very important in order to attract as many and quality users as possible to your site. Keywords in search ads are optimized to ensure that you reach users in exactly the right target audience. In addition, target audience adjustments should be made in detail in various advertisements on social media platforms. Producing content focused on keywords and Search Engine Optimization (SEO) is also one of the most notable processes in this section. In the second stage, it is necessary to make detailed analyses in this section in order to identify the users who have entered your site and to take them to the next stage and bring the action to the completion stage. In the last stage, it is among the necessary applications to convert users who make one-time purchases into permanent customers. Delivering new offers to customers who make purchases and reminding them of campaigns via e-mail or message increases customers’ loyalty to the brand and is among the remarkable practices for creating repeat orders.

 

Why Use A Conversion Funnel?

With the funnel, it becomes easier for e-commerce sellers to notice the deficiencies on their website. It is also possible to develop strategies to counteract these. With the conversion funnel, metrics such as the rate of visitors to the website and how many of the visitors take action can be examined in detail. The funnel also plays a big role in seeing the reasons for unfinished actions. Thanks to the data received with the funnel; user-oriented improvements are made in terms of purchasing processes, site speed, product pages, and payment pages.

How Conversion Funnels Create A Better Customer Journey?

As mentioned above, the funnel consists of firstly attracting potential customers to the brand in various ways and trying to increase the loyalty of these customers to the brand. In addition, it aims to communicate with customers in various ways in order to increase the loyalty of one-time shoppers to the brand and to enable them to shop more.

What’s The Difference Between A Conversion Funnel And A Sales Funnel?

A funnel can often be called a sales funnel or AIDA model. All three are a name given to the same set of applications. That is, there is no difference between a funnel and a sales funnel, as they are the same set of applications.

How Do You Analyze A Conversion Funnel?

Performing a funnel analysis shows you which area of the funnel needs to be corrected and worked on. It gives you access to information on how many users have moved from one step to the next, including percentages of users, so you can find and improve non-converting milestones through funnel optimization.
Steps to follow to analyze the funnel; It should be in the form of “Landing Page, Product Page, Shopping Cart, Purchase”. By using the percentages of these stages, you will be able to see at which step customers stop completing the action. Accordingly, you can analyze the situation and make corrections in the stages where problems are found.

What Are The Most Important KPIs When Measuring A Conversion Funnel?

The most important KPIs for vendors; Audiences can be listed as website visitors, payments, conversion rates and repeat purchases. To monitor overall marketing performance, you need to identify the 5 or 10 metrics that are most important to you. Also, the most important KPIs are key awareness stage KPIs, ad clicks, blog post views, and SEO rankings.


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INSIGHTS

Conversion Funnel

What Is Conversion Funnel?

In a purchase, all the paths followed in the process from the first step to the last step are called “conversion funnel”. The main reason why identification is called a funnel is because the process proceeds in a similar way to a funnel. Especially nowadays, there are so many users of the Internet and e-commerce. The first stage, where users log in, can be thought of as the top and widest part of the funnel. However, as everyone knows, not all users who log into the sites on the internet complete the purchase process and may leave the site without making a purchase. Users who have passed all the stages and completed the purchasing action can be considered as the narrow part at the bottom of the funnel. The most essential thing for the companies and sellers is to get as many users as possible to the final stage.

The funnel is especially considerable for e-commerce sellers. Although advertisements for the site’s customer attraction help attract many potential customers, very few of these users turn into real customers by making a purchase. By providing the necessary optimizations, this conversion funnel can reach the ideal form and thus sales can be increased.
As mentioned above, the funnel consists of several stages. These stages can be divided into three and can be listed as follows:
● First Stage:
The first stage is the part where users do research about the product they are looking for. In this part, customers are often undecided about what kind of product they will buy from which brand. Customers do research on the Internet, ask questions on social media and try to get ideas from communities, especially to learn about the brand and product that fully meets their needs.
● Second Stage:
By the second stage, customers often become aware of the most popular brands for the product they are looking for. They visit the sites of the brands in question, do research on the services offered by the relevant brands, become a member of the brands’ sites and reach the stage of purchasing. In particular, customers who have sufficient knowledge about the subject eliminate some brand choices and therefore they focus only on the brands that they can find the answer to their needs.
● Third Stage:
In this last part of the funnel, customers have completely clarified the brands in line with their needs and started to research the products they want to buy. Especially in this part, product-related search ads and remarketing ads are very important. Thus, the brand is established in the memory of the customers and the probability of the purchase is significantly increased.

 

What Are The Levels of a Conversion Funnel?

As mentioned before, the conversion funnel consists of several levels. These levels can be listed as follows:
● Awareness
The first step of the funnel is to attract as many customers as possible to the website. By observing where the best and quality traffic comes to your e-commerce platform, you can determine an appropriate digital marketing strategy and apply the strategy you have determined. You can get visitors to your website from social media platforms, Google ads, organic traffic or content marketing channels.

● Interest
After you get users to come to your website, you may need to attract their attention to the site and brands. For this, it is important to offer a quality site design, understandable equipment and campaigns and discounts to attract the attention of customers. To find out if you can attract visitors, you can request a simple process such as membership, and as a result, you can offer users a discount or similar advantage.

● Desire
Attracting the attention of your site visitors is not enough to make them your customers. You should provide more detailed information about your products for visitors who have the potential to turn into real customers. Users who move to this stage of the funnel can be considered as high-potential customers. At this point, you can help and encourage users to go to the next level. For example, you can send an e-mail explaining the details of your products or you can announce your campaigns and discounts to your potential customers.

● Action
The most important stage of the funnel is where the actual action takes place. Although site visitors do not take any action until they reach this stage, they buy the service or product at this stage and the process is completed successfully. As mentioned earlier, the purpose of the funnel is to get as many users as possible to this stage and ensure that the action is completed.

How to Optimize Your Conversion Funnel?

Various optimizations may be required for the funnel to become more efficient and achieve its purpose. Especially in the first stage of the conversion funnel, this part is very important in order to attract as many and quality users as possible to your site. Keywords in search ads are optimized to ensure that you reach users in exactly the right target audience. In addition, target audience adjustments should be made in detail in various advertisements on social media platforms. Producing content focused on keywords and Search Engine Optimization (SEO) is also one of the most notable processes in this section. In the second stage, it is necessary to make detailed analyses in this section in order to identify the users who have entered your site and to take them to the next stage and bring the action to the completion stage. In the last stage, it is among the necessary applications to convert users who make one-time purchases into permanent customers. Delivering new offers to customers who make purchases and reminding them of campaigns via e-mail or message increases customers’ loyalty to the brand and is among the remarkable practices for creating repeat orders.

 

Why Use A Conversion Funnel?

With the funnel, it becomes easier for e-commerce sellers to notice the deficiencies on their website. It is also possible to develop strategies to counteract these. With the conversion funnel, metrics such as the rate of visitors to the website and how many of the visitors take action can be examined in detail. The funnel also plays a big role in seeing the reasons for unfinished actions. Thanks to the data received with the funnel; user-oriented improvements are made in terms of purchasing processes, site speed, product pages, and payment pages.

How Conversion Funnels Create A Better Customer Journey?

As mentioned above, the funnel consists of firstly attracting potential customers to the brand in various ways and trying to increase the loyalty of these customers to the brand. In addition, it aims to communicate with customers in various ways in order to increase the loyalty of one-time shoppers to the brand and to enable them to shop more.

What’s The Difference Between A Conversion Funnel And A Sales Funnel?

A funnel can often be called a sales funnel or AIDA model. All three are a name given to the same set of applications. That is, there is no difference between a funnel and a sales funnel, as they are the same set of applications.

How Do You Analyze A Conversion Funnel?

Performing a funnel analysis shows you which area of the funnel needs to be corrected and worked on. It gives you access to information on how many users have moved from one step to the next, including percentages of users, so you can find and improve non-converting milestones through funnel optimization.
Steps to follow to analyze the funnel; It should be in the form of “Landing Page, Product Page, Shopping Cart, Purchase”. By using the percentages of these stages, you will be able to see at which step customers stop completing the action. Accordingly, you can analyze the situation and make corrections in the stages where problems are found.

What Are The Most Important KPIs When Measuring A Conversion Funnel?

The most important KPIs for vendors; Audiences can be listed as website visitors, payments, conversion rates and repeat purchases. To monitor overall marketing performance, you need to identify the 5 or 10 metrics that are most important to you. Also, the most important KPIs are key awareness stage KPIs, ad clicks, blog post views, and SEO rankings.