INSIGHTS

What Is C2C?

Göksu Dulkadiroğlu

07.03.2023

It is an e-commerce model that stands for “consumer-to-consumer” and means selling products from consumer to consumer. In C2C, consumers come together on the online platform or website to exhibit their products or services at the price they determine, and consumers buy online. This online platform/website where C2C e-commerce is made is an intermediary. They do not take actions such as entering information for services/products and making promotions, these transactions are made by the consumer. Another feature of the C2C e-commerce model is that it does not have to make invoicing for the services/products sold. Especially in the C2C business model, which has become very popular in recent years, it has gained a significant value due to the fact that it is possible to make sales without the need to become a company.

How C2C (Consumer-to-Consumer) Works

Consumers, by placing a service or product on the necessary platforms or websites, exhibit the products and inform their new buyers about their features. In this way, new consumers have the opportunity to buy products safely and cheaper on these platforms. In this way, they provide a significant benefit to sustainability.

What Are The Benefits Of C2C?
● Marketplace sites working with the C2C business model provide opportunities for many suppliers to sell their products.
● Suppliers that register on e-commerce sites using the C2C business model increase their product range by uploading their products to e-commerce sites after making certain agreements.
● Owners of e-commerce sites using the C2C business model can present products on their own websites without the need to stock or store any products.
● Since the customer portfolio of e-commerce sites using the C2C business model generally develops in a short time, many suppliers can earn money by selling their products.
● Thanks to the cargo agreements, which are usually made, the suppliers can send the products at more affordable prices.
● In general, there is zero risk in e-commerce sites using the C2C business model.

What are the Relevant Types of E-Commerce

Due to the fact that e-commerce is becoming more known day by day and has a rising popularity, multiple types of e-commerce have emerged today. E-commerce types are divided into different types according to the product sold and the parties performing the trade. E-Commerce types are as follows:
● B2B (Business-to-Business)
This model, which is among the types of e-commerce, is a method of business-to-business commerce. The goal of companies using the “B2B” method is not to develop the customer base and reach the consumer in digital commerce, but to provide trade transfer between businesses.
● B2C (Business-to-Consumer)
The concept of “business-to-consumer” or “company-to-consumer”, which is another type of e-commerce, is a short definition of digital commerce that explains the commercial relationship that companies establish directly with consumers. All purchases we make individually are within the scope of the B2C business model. It has become one of the most preferred types of e-commerce.
● B2G (Business-to-Government)
B2G, that is, “business-to-government”, refers to the sales made in the government by e-commerce types of businesses. This model refers to sales from business entities to government and government agencies. The government opens a tender in the type of B2G e-commerce and many different businesses participate in this tender by following this tender online. The firm that wins the tender can sell products and services to the government.

● C2B (Consumer-to-Business)
C2B (consumer-to-business) e-commerce model means the sale of products or services from the consumer to the company. It is one of the types of e-commerce in which the consumer offers a product or service to the company and in return the company pays the consumer a fee. As an example of this e-commerce model, freelance work done through applications such as Upwork, Fiverr, or campaigns such as gift certificates or discounts for a product purchased from the company in return for bringing electronic goods, i.e. second-hand goods, can be given as examples of its use in digital commerce.

Among these types is the C2C model mentioned above, and it is one of the most preferred trading methods within the scope of e-commerce.

How To Make Payment Transactions In C2C?

C2C websites and similar platforms monetize fees charged to merchants for listing items for sale, adding promotional features, and facilitating credit card processing. These C2C transactions typically involve used items that are classified or sold through the auction system. The C2C market is projected to grow in the future due to its cost effectiveness. The cost of using third parties is falling and the number of products sold by consumers is steadily increasing. Retailers see this as an important business model due to the popularity of social media and other online channels. These channels showcase specific products that consumers already have and drive demand driving increased online traffic to C2C platforms. However, C2C has issues such as lack of quality control or payment guarantee. In some cases there is little support for credit card transactions, but over the years the emergence of PayPal and similar payment systems has helped simplify payments on C2C platforms.

What Are C2C Risks?

As mentioned above, C2C applications can sometimes be risky. For this reason, it is useful to be careful not to buy or sell products from untrusted users and not to save your credit card information. Intentionally sending the wrong product and not accepting the return of the product, sending damaged products instead of the exhibited products, or sending obsolete products instead of less used products are common situations in C2C applications. Therefore, if you want to trade in such an application, it is very essential to learn about the security infrastructures of the sites.

Why Is C2C Better Than B2C?

It is known to many that C2C is better than B2B. In the B2B method; The data focuses on general data such as overall profit, overhead and customer base, and on making products for consumers. C2C is a Consumer-to-Consumer type of business where users can be both buyers and sellers, buying products and selling them to others. All e-commerce business models have their own advantages, it depends on what users are looking for.

What Is A C2C Company Example?

In C2C Trade; eBay, Etsy, Craigslist, Ali Express and Amazon Marketplace are notable names. Also, some C2C payment companies include Venmo, Paypal, and Zelle.

How Does C2C Differ From P2P?

C2C stands for consumer-to-consumer while P2P stands for peer-to-peer. Both concepts refer to consumers or individuals who trade with each other. The main difference is that in C2C trading there is a company or other intermediary between the buyer and seller. In a P2P platform, counterparties engage in business activities directly with each other without this intermediary.


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INSIGHTS

What Is C2C?

Göksu Dulkadiroğlu

07.03.2023

It is an e-commerce model that stands for “consumer-to-consumer” and means selling products from consumer to consumer. In C2C, consumers come together on the online platform or website to exhibit their products or services at the price they determine, and consumers buy online. This online platform/website where C2C e-commerce is made is an intermediary. They do not take actions such as entering information for services/products and making promotions, these transactions are made by the consumer. Another feature of the C2C e-commerce model is that it does not have to make invoicing for the services/products sold. Especially in the C2C business model, which has become very popular in recent years, it has gained a significant value due to the fact that it is possible to make sales without the need to become a company.

How C2C (Consumer-to-Consumer) Works

Consumers, by placing a service or product on the necessary platforms or websites, exhibit the products and inform their new buyers about their features. In this way, new consumers have the opportunity to buy products safely and cheaper on these platforms. In this way, they provide a significant benefit to sustainability.

What Are The Benefits Of C2C?
● Marketplace sites working with the C2C business model provide opportunities for many suppliers to sell their products.
● Suppliers that register on e-commerce sites using the C2C business model increase their product range by uploading their products to e-commerce sites after making certain agreements.
● Owners of e-commerce sites using the C2C business model can present products on their own websites without the need to stock or store any products.
● Since the customer portfolio of e-commerce sites using the C2C business model generally develops in a short time, many suppliers can earn money by selling their products.
● Thanks to the cargo agreements, which are usually made, the suppliers can send the products at more affordable prices.
● In general, there is zero risk in e-commerce sites using the C2C business model.

What are the Relevant Types of E-Commerce

Due to the fact that e-commerce is becoming more known day by day and has a rising popularity, multiple types of e-commerce have emerged today. E-commerce types are divided into different types according to the product sold and the parties performing the trade. E-Commerce types are as follows:
● B2B (Business-to-Business)
This model, which is among the types of e-commerce, is a method of business-to-business commerce. The goal of companies using the “B2B” method is not to develop the customer base and reach the consumer in digital commerce, but to provide trade transfer between businesses.
● B2C (Business-to-Consumer)
The concept of “business-to-consumer” or “company-to-consumer”, which is another type of e-commerce, is a short definition of digital commerce that explains the commercial relationship that companies establish directly with consumers. All purchases we make individually are within the scope of the B2C business model. It has become one of the most preferred types of e-commerce.
● B2G (Business-to-Government)
B2G, that is, “business-to-government”, refers to the sales made in the government by e-commerce types of businesses. This model refers to sales from business entities to government and government agencies. The government opens a tender in the type of B2G e-commerce and many different businesses participate in this tender by following this tender online. The firm that wins the tender can sell products and services to the government.

● C2B (Consumer-to-Business)
C2B (consumer-to-business) e-commerce model means the sale of products or services from the consumer to the company. It is one of the types of e-commerce in which the consumer offers a product or service to the company and in return the company pays the consumer a fee. As an example of this e-commerce model, freelance work done through applications such as Upwork, Fiverr, or campaigns such as gift certificates or discounts for a product purchased from the company in return for bringing electronic goods, i.e. second-hand goods, can be given as examples of its use in digital commerce.

Among these types is the C2C model mentioned above, and it is one of the most preferred trading methods within the scope of e-commerce.

How To Make Payment Transactions In C2C?

C2C websites and similar platforms monetize fees charged to merchants for listing items for sale, adding promotional features, and facilitating credit card processing. These C2C transactions typically involve used items that are classified or sold through the auction system. The C2C market is projected to grow in the future due to its cost effectiveness. The cost of using third parties is falling and the number of products sold by consumers is steadily increasing. Retailers see this as an important business model due to the popularity of social media and other online channels. These channels showcase specific products that consumers already have and drive demand driving increased online traffic to C2C platforms. However, C2C has issues such as lack of quality control or payment guarantee. In some cases there is little support for credit card transactions, but over the years the emergence of PayPal and similar payment systems has helped simplify payments on C2C platforms.

What Are C2C Risks?

As mentioned above, C2C applications can sometimes be risky. For this reason, it is useful to be careful not to buy or sell products from untrusted users and not to save your credit card information. Intentionally sending the wrong product and not accepting the return of the product, sending damaged products instead of the exhibited products, or sending obsolete products instead of less used products are common situations in C2C applications. Therefore, if you want to trade in such an application, it is very essential to learn about the security infrastructures of the sites.

Why Is C2C Better Than B2C?

It is known to many that C2C is better than B2B. In the B2B method; The data focuses on general data such as overall profit, overhead and customer base, and on making products for consumers. C2C is a Consumer-to-Consumer type of business where users can be both buyers and sellers, buying products and selling them to others. All e-commerce business models have their own advantages, it depends on what users are looking for.

What Is A C2C Company Example?

In C2C Trade; eBay, Etsy, Craigslist, Ali Express and Amazon Marketplace are notable names. Also, some C2C payment companies include Venmo, Paypal, and Zelle.

How Does C2C Differ From P2P?

C2C stands for consumer-to-consumer while P2P stands for peer-to-peer. Both concepts refer to consumers or individuals who trade with each other. The main difference is that in C2C trading there is a company or other intermediary between the buyer and seller. In a P2P platform, counterparties engage in business activities directly with each other without this intermediary.